Cracked mug will be launching their re-imagined and refreshed new look on the 2nd of August 2021. 6 years later after their inception.
Their logo is set to be a shift into a new era. Having restructured and going through some eye opening coaching sessions (With Mrs Thandi Momubaghan) which gave life to the organisations new way of doing things.
Cracked mugs new ethos of helping businesses grow through finding new ways was born from our internal change. A simple thing such as time management was once something which The founder of the organisation struggled with. However through the coaching sessions which were vital in reaching this point. The power of collaboration and having the right tools, skills and people became more evident.
This lead to a lot of introspection and change. The new logo which shows a green gradient symbol that resembles a G with a gap in between and a C in the white space is set to represent the first C in the word Cracked and the G for the last letter in mug. This signifying the start and end of two points.(Symbol for a project) The G also shows a spanner in the white space which is the most commonly used tool in a car.
This logo is set to bring the much needed change and drive in a company that is looking to grow beyond its founder